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  • KENDRICK LAMAR, JAY-Z, AND THE UNDENIABLE MEANING OF 27 GRAMMY WINS IN HIP HOP

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Blog

  • Articles.
    By Lily Mercer
    June 2, 2017
    127
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    [PREMIERE] PARRIS ROBBO – SARAH HYLAND

    Artist: Parris Robbo Song: Sarah Hyland The town of Ipswich, U.K., isn’t necessarily known for its musical prowess, but Parris Robbo is about to change perceptions. The 24-year-old MC/singer ...
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  • Articles.
    By Lily Mercer
    May 29, 2017
    99
    0

    [PREMIERE] JM VERCETTI – HELP, I'M STUCK

    Artist: JM Vercetti Song: Help, I’m Stuck Producer: Mantra Delaware born and Bay Area-based artist JM Vercetti is a 24-year-old MC with promise, and has dropped a new banger for ...
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  • Articles.
    By Lily Mercer
    May 23, 2017
    248
    0

    [INTERVIEW] JIDENNA

    As I sit down to interview Jidenna, he stands in front of me, peacefully stirring an espresso. Before joining me, he shoots it down like some ...
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  • Articles.
    By Lily Mercer
    May 8, 2017
    116
    0

    [INTERVIEW] NOT3S

    Upon arriving at Sony’s headquarters in Kensington, London, it started to dawn on me the rapid rate at which the organic sounds of London are accelerating ...
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  • Articles.
    By Lily Mercer
    May 2, 2017
    126
    0

    [MAGAZINE] NOTTING HILL CARNIVAL BY VINCENT CHAPTERS

    Carnival; two days in London when everybody comes together. all different walks of life, race, class, shape, size – whatever separates people day to day is ...
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  • Articles.
    By Lily Mercer
    April 24, 2017
    183
    0

    [FEATURE] PLAYBOI CARTI – A REVIEW

    I’ve found it quite hard to reinvent myself as a rap fan. In a field where the likes of Kendrick Lamar, J.Cole, Big K.R.I.T. and other ...
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  • Articles.
    By Lily Mercer
    April 11, 2017
    74
    0

    [PREMIERE] K-NITE – PURITY + NITEFALL VOL. 3 MIXTAPE [STREAM]

    Artist: K-Nite Song: Purity Project: Nitefall Vol. 3 London is a city of transit. Everyday, millions of people take buses, trains and tubes to get around. Unlike New York, ...
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  • Articles.
    By Lily Mercer
    April 11, 2017
    102
    0

    [INTERVIEW] INTRODUCING…ALQAE

    Hailing from Peckham, South London, ALQAE are the gully, fun-loving trio scheming for world domination. Although they have been rapping for a minute now, they are ...
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  • Articles.
    By Lily Mercer
    April 5, 2017
    162
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    [MAGAZINE] RAP SUPERHEROES

    You don’t need Marvel or DC to be a superhero fan, hip hop has been tied to comic books since day uno. Faster than a foe’s ...
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  • Articles.
    By Lily Mercer
    April 3, 2017
    88
    0

    [MAGAZINE] MEET THE PRODUCERS: CADENZA

    Firstly, briefly introduce yourself. My name is Oliver and I’m from Acton, West London. I’m starting to realise that not having a style is my style ...
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  • March 4, 2026

    HUTCH INTERVIEW: VIPER PRESENTS [FEATURE] BOLD ENGAGING INTERVIEW 2026

  • March 4, 2026

    THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

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    • HUTCH INTERVIEW

      HUTCH INTERVIEW: VIPER PRESENTS [FEATURE] BOLD ENGAGING INTERVIEW 2026

      By Lily Mercer
      March 4, 2026
    • THE COUTURE CLUB

      THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

      By Lily Mercer
      March 4, 2026
    • BEAUTIFULLY SAID X CASANOVA VINTAGE

      BEAUTIFULLY SAID X CASANOVA VINTAGE TAKE OVER SOLEBOX PARIS [22/01]

      By Lily Mercer
      February 27, 2026
    • FOOTASYLUM

      FOOTASYLUM AND NEW BALANCE TAKE OVER MANCHESTER WITH THE LAUNCH OF THE “1000”

      By Lily Mercer
      February 27, 2026
    • [MAGAZINE] WHO IS IAN CONNOR?

      By Lily Mercer
      February 25, 2014
    • [INTERVIEW] RUSS MILLIONS

      By Lily Mercer
      December 10, 2021
    • [COVER STORY] DEJ LOAF

      By Lily Mercer
      November 21, 2014
    • Advantages & Disadvantages of Ice Cream to Human Health

      By Lily Mercer
      June 10, 2015
    • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
      on
      December 22, 2022

      [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

      […] On the back ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
      on
      February 12, 2022

      [INTERVIEW] RUSS MILLIONS

      […] achieves them. “I ...

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