ODUMODUBLVCK VIDEO INTERVIEW: Nigerian superstar ODUMODUBLVCK joins us for an exclusive, no-holds-barred interview to discuss the biggest year of his career, the sound he pioneered, and his global takeover. The artist breaks down the process behind his new album ‘INDUSTRY MACHINE’, plus his successful 2025 mixtape, ‘THE MACHINE IS COMING,’ and what this monumental release means for his artistic vision.
How he manages to separate his public persona—from his signature hat to his bold personality—from his private life.
The creative process behind ‘INDUSTRY MACHINE’ and ‘THE MACHINE IS COMING’ and how they differs from his previous work.
What hitting Number One on the Nigerian charts means to him, and if that success validates his unique vision.
A definitive look at what’s next: What his plans on the horizon are.
ODUMODUBLVCK breaks down his signature genre, “Okporoko Rhythms,” and how the sound continues to evolve.
The profound influence of the UK and European Rap scenes (and collaborations like Rondososa) on his beat selection and flow patterns.
He shares his experience moving from the Abuja scene to being a globally recognised name—and his most significant learning experience along the way.
The inspiration behind his iconic freestyle, ‘2:02 PM IN LONDON’, and how spontaneous tracks fit into his larger body of work.
How he maintains authenticity and truth in his music despite industry pressures and commercial trends.
He defines his criteria for choosing collaborators and the differing creative energy he gets from working with established versus rising artists.
