Style

[STYLE] BEN SHERMAN AW24 COLLECTION: A FUSION OF RETRO BRITISH STYLE AND MODERN ELEGANCE 

September 17, 2024

Step into the bold world of Ben Sherman’s AW24 Signature Collection, where retro British style merges with the laid-back essence of the1980s casual football era, creating an avant-garde narrative. Inspired by iconic periods, the collection effortlessly weaves together warm and earthy colour themes with reimagined tartan prints, encapsulating the brand’s essence of seizing the moment through colour and art of self-expression. Heritage British tartan patterns take center stage, enriched with vibrant pops of colour in tonal combinations that embody the distinctive spirit inherent in Ben Sherman’s brand—a fusion of cultural influences that echoes the bold energy found in music, fashion,

Read More »

[STYLE] CREATIVE PROFILE: BRIANA SHANEE WILSON

September 16, 2024

How Briana Shanee Wilson’s ‘Matte Brand’ is Disrupting Fashion Norms I strolled out of the double-mirrored elevator into a carpeted hallway, my runners sinking quickly into the softness of the delicate plush flooring. I was embraced and greeted warmly by Briana and the man of the house, Dior – decked out in a pink BB-Simon collar. They both beckoned for me to enter and the sun barrelled through the high-rise windows, much like the uplifted vibrations radiating through her living room. Dior excitedly welcomed me onto his L-shaped couch and sat with me whilst myself and Briana bickered like old

Read More »

[STYLE] BARACUTA AND NEIGHBORHOOD UNVEIL FIRST-EVER CAPSULE COLLECTION

September 16, 2024

British heritage brand Baracuta and Japanese streetwear powerhouse Neighborhood have joined forces to create a distinctive capsule collection. This collaboration sees the blending of Baracuta’s iconic craftsmanship with Neighborhood’s edgy street style, culminating in a range of timeless yet contemporary pieces. The collection includes two of Baracuta’s legendary jackets, the G9 Harrington and G4, as well as a sleek baseball cap and a crewneck sweatshirt. The iconic English music producer and DJ Goldie, is seen modelling the collection. The Neighborhood x Baracuta G9 Harrington Jacket is a standout piece made in the UK, retaining the signature two-buttoned dog ear collar,

Read More »

[STYLE] HU BING CURATES “HU BING SELECTS” AT LFW

September 15, 2024

In celebration of the 40th anniversary of London Fashion Week, Hu Bing, China’s pioneering male supermodel, actor, and International Ambassador for London Fashion Week, will curate the highly anticipated “HU BING SELECTS.” This marks the ninth consecutive year Hu Bing has served as the LFW International Ambassador, a testament to his ongoing influence and dedication to bridging Eastern and Western fashion industries. From this year onward, HU BING SELECTS will become a recurring feature at London Fashion Week, showcasing his keen eye for innovation and emerging talent. With a career spanning over 30 years in fashion, film, and television, Hu

Read More »

[STYLE] BROKEN PLANET RETURN FOR AW24 WITH ‘COSMIC SPEED’ COLLECTION

September 11, 2024

UK streetwear brand Broken Planet are returning with ‘Cosmic Speed’, their first drop of AW24. The new collection demonstrates further originality from the company with a new range of highly anticipated pieces, as well as some restocks of fan favourites. Cosmic Speed is set to drop at 8PM GMT on Sunday, September 8th.  Broken Planet have taken huge strides this year, becoming synonymous with streetwear in the United Kingdom and across the globe. They have released four capsule collections as well as two Basics ranges this year, all of which sold out rapidly. Moreover, the brand celebrated a homecoming to

Read More »

[STYLE] SOLANGE KNOWLES STARS IN WALES BONNER DREAM STUDY AW24 CAMPAIGN

September 10, 2024

Solange Knowles stars in the Dream Study Autumn Winter 2024 campaign, photographed by Zoe Ghertner in New York City. Solange wears the Study Blazer and Raga Trousers, showcasing the best of Italian tailoring realised in a soft cashmere wool. Elsewhere, special craft traditions are celebrated through the Cairo ensemble, embroidered in India with intricately applied mirrors. The Story Necklace returns in a seasonal colorway with a gentle arrangement of magical Kenyan glass beads, lapis lazuli, handmade Ghanaian beads and millefiori murano rondelles. Along with the Autumn Winter 2024 collection, Solange wears a macrame dress from the Wales Bonner archive. The

Read More »

[STYLE] PUMA AND ARIES DEBUT FIRST EVER COLLABORATION

September 5, 2024

Today, PUMA announces its first ever collaboration with London-based luxury streetwear imprint Aries, after debuting a tease of the collection at PUMA’s New York Fashion Week show in February 2024. Blending PUMA’s heritage with Aries’ luxe-streetwear aesthetic and signature graphics, the partnership riffs on racing and kitschy aesthetics, mixing modern and nostalgic references into one breakneck vision. The genderless collection is highlighted by statement graphics as well as experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the iconic PUMA Mostro. The collaboration capsule includes a moto-mesh long sleeve

Read More »

[LISTEN] LET ME PUT YOU ON [CARIBBEAN EDITION]

August 30, 2024

VIPER brings you some of the newest fire from the West Indies… Intence – ‘Ambani’ Chronic Law ft Collect Di Bred, Cjthechemist, 47 on da beat – ‘90s (Spin Di Block)’ Valiant, Rain, Saddious – ‘Diplomatic acoustic’ Ding Dong x Kraff Gad – ‘Benz Key’ Skippa x Barbie J x Jiggy D – ‘DND’ Jahvillani – ‘Koby’ Najeeriii – ‘1Rifle’ Daddy1 – ‘Grung Plane’ Roze Don – ‘Honda Crv’ Dovey Magnum – ‘Gwan Talk’

Read More »

[STYLE] TRAPSTAR X KIDSUPER FOOTBALL JERSEYS

August 30, 2024

In June, Colm Dillane from KidSuper collaborated with UK streetwear giant Trapstar for a special football match in Paris, just days before his Spring/Summer 2025 show. Amid Paris Fashion Week, Dillane played alongside Clavish, Alex Iwobi, and Jack Nichols, all sporting custom jerseys created by KidSuper and Trapstar. These exclusive kits are now set to be released for public purchase. The limited-edition jerseys are available in pastel pink and blue shades, reflecting the currencies of both brands. They feature Benjamin Franklin from the $100 USD bill on the front and James Watt from the £50 GBP note on the back.

Read More »

[LISTEN] GRACE WALES BONNER | “TOGETHERNESS” MUSIC CURATION

August 28, 2024

On Friday June 21st at Hotel Le Marois in Paris, FR, Grace Wales Bonner presented the first iteration of Togetherness on the occasion of Fête de la Musique, the yearly summer-solstice celebration where the city is transformed by sound. Music for movement. Sound for celebration. Togetherness is a distinct creative entity, expanding Grace Wales Bonner’s ongoing engagement with the sensory world of music and live performance. The inaugural event brought together acclaimed Parisian rapper La Fève,; Etran De L’Aïr, contemporary troubadours of desert blues from Niger; London multi- instrumentalist Mansur Brown connecting club to jazz and R&B; Senegalese percussionist Ibou

Read More »

New Issue

Subscribe to the Viper Newsletter for the latest news, events and offers

Top Stories

[STYLE] BEN SHERMAN AW24 COLLECTION: A FUSION OF RETRO BRITISH STYLE AND MODERN ELEGANCE 

September 17, 2024

Step into the bold world of Ben Sherman’s AW24 Signature Collection, where retro British style merges with the laid-back essence of the1980s casual football era, creating an avant-garde narrative. Inspired by iconic periods, the collection effortlessly weaves together warm and earthy colour themes with reimagined tartan prints, encapsulating the brand’s essence of seizing the moment through colour and art of self-expression. Heritage British tartan patterns take center stage, enriched with vibrant pops of colour in tonal combinations that embody the distinctive spirit inherent in Ben Sherman’s brand—a fusion of cultural influences that echoes the bold energy found in music, fashion,

Read More »

[STYLE] CREATIVE PROFILE: BRIANA SHANEE WILSON

September 16, 2024

How Briana Shanee Wilson’s ‘Matte Brand’ is Disrupting Fashion Norms I strolled out of the double-mirrored elevator into a carpeted hallway, my runners sinking quickly into the softness of the delicate plush flooring. I was embraced and greeted warmly by Briana and the man of the house, Dior – decked out in a pink BB-Simon collar. They both beckoned for me to enter and the sun barrelled through the high-rise windows, much like the uplifted vibrations radiating through her living room. Dior excitedly welcomed me onto his L-shaped couch and sat with me whilst myself and Briana bickered like old

Read More »

[STYLE] BARACUTA AND NEIGHBORHOOD UNVEIL FIRST-EVER CAPSULE COLLECTION

September 16, 2024

British heritage brand Baracuta and Japanese streetwear powerhouse Neighborhood have joined forces to create a distinctive capsule collection. This collaboration sees the blending of Baracuta’s iconic craftsmanship with Neighborhood’s edgy street style, culminating in a range of timeless yet contemporary pieces. The collection includes two of Baracuta’s legendary jackets, the G9 Harrington and G4, as well as a sleek baseball cap and a crewneck sweatshirt. The iconic English music producer and DJ Goldie, is seen modelling the collection. The Neighborhood x Baracuta G9 Harrington Jacket is a standout piece made in the UK, retaining the signature two-buttoned dog ear collar,

Read More »

[STYLE] HU BING CURATES “HU BING SELECTS” AT LFW

September 15, 2024

In celebration of the 40th anniversary of London Fashion Week, Hu Bing, China’s pioneering male supermodel, actor, and International Ambassador for London Fashion Week, will curate the highly anticipated “HU BING SELECTS.” This marks the ninth consecutive year Hu Bing has served as the LFW International Ambassador, a testament to his ongoing influence and dedication to bridging Eastern and Western fashion industries. From this year onward, HU BING SELECTS will become a recurring feature at London Fashion Week, showcasing his keen eye for innovation and emerging talent. With a career spanning over 30 years in fashion, film, and television, Hu

Read More »

[STYLE] BROKEN PLANET RETURN FOR AW24 WITH ‘COSMIC SPEED’ COLLECTION

September 11, 2024

UK streetwear brand Broken Planet are returning with ‘Cosmic Speed’, their first drop of AW24. The new collection demonstrates further originality from the company with a new range of highly anticipated pieces, as well as some restocks of fan favourites. Cosmic Speed is set to drop at 8PM GMT on Sunday, September 8th.  Broken Planet have taken huge strides this year, becoming synonymous with streetwear in the United Kingdom and across the globe. They have released four capsule collections as well as two Basics ranges this year, all of which sold out rapidly. Moreover, the brand celebrated a homecoming to

Read More »

[STYLE] SOLANGE KNOWLES STARS IN WALES BONNER DREAM STUDY AW24 CAMPAIGN

September 10, 2024

Solange Knowles stars in the Dream Study Autumn Winter 2024 campaign, photographed by Zoe Ghertner in New York City. Solange wears the Study Blazer and Raga Trousers, showcasing the best of Italian tailoring realised in a soft cashmere wool. Elsewhere, special craft traditions are celebrated through the Cairo ensemble, embroidered in India with intricately applied mirrors. The Story Necklace returns in a seasonal colorway with a gentle arrangement of magical Kenyan glass beads, lapis lazuli, handmade Ghanaian beads and millefiori murano rondelles. Along with the Autumn Winter 2024 collection, Solange wears a macrame dress from the Wales Bonner archive. The

Read More »

[STYLE] PUMA AND ARIES DEBUT FIRST EVER COLLABORATION

September 5, 2024

Today, PUMA announces its first ever collaboration with London-based luxury streetwear imprint Aries, after debuting a tease of the collection at PUMA’s New York Fashion Week show in February 2024. Blending PUMA’s heritage with Aries’ luxe-streetwear aesthetic and signature graphics, the partnership riffs on racing and kitschy aesthetics, mixing modern and nostalgic references into one breakneck vision. The genderless collection is highlighted by statement graphics as well as experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the iconic PUMA Mostro. The collaboration capsule includes a moto-mesh long sleeve

Read More »

[LISTEN] LET ME PUT YOU ON [CARIBBEAN EDITION]

August 30, 2024

VIPER brings you some of the newest fire from the West Indies… Intence – ‘Ambani’ Chronic Law ft Collect Di Bred, Cjthechemist, 47 on da beat – ‘90s (Spin Di Block)’ Valiant, Rain, Saddious – ‘Diplomatic acoustic’ Ding Dong x Kraff Gad – ‘Benz Key’ Skippa x Barbie J x Jiggy D – ‘DND’ Jahvillani – ‘Koby’ Najeeriii – ‘1Rifle’ Daddy1 – ‘Grung Plane’ Roze Don – ‘Honda Crv’ Dovey Magnum – ‘Gwan Talk’

Read More »

[STYLE] TRAPSTAR X KIDSUPER FOOTBALL JERSEYS

August 30, 2024

In June, Colm Dillane from KidSuper collaborated with UK streetwear giant Trapstar for a special football match in Paris, just days before his Spring/Summer 2025 show. Amid Paris Fashion Week, Dillane played alongside Clavish, Alex Iwobi, and Jack Nichols, all sporting custom jerseys created by KidSuper and Trapstar. These exclusive kits are now set to be released for public purchase. The limited-edition jerseys are available in pastel pink and blue shades, reflecting the currencies of both brands. They feature Benjamin Franklin from the $100 USD bill on the front and James Watt from the £50 GBP note on the back.

Read More »

[LISTEN] GRACE WALES BONNER | “TOGETHERNESS” MUSIC CURATION

August 28, 2024

On Friday June 21st at Hotel Le Marois in Paris, FR, Grace Wales Bonner presented the first iteration of Togetherness on the occasion of Fête de la Musique, the yearly summer-solstice celebration where the city is transformed by sound. Music for movement. Sound for celebration. Togetherness is a distinct creative entity, expanding Grace Wales Bonner’s ongoing engagement with the sensory world of music and live performance. The inaugural event brought together acclaimed Parisian rapper La Fève,; Etran De L’Aïr, contemporary troubadours of desert blues from Niger; London multi- instrumentalist Mansur Brown connecting club to jazz and R&B; Senegalese percussionist Ibou

Read More »