A Generation Of Chameleons. Since I was a youngin’ I’ve been captivated by the bright lights of the pop world. Staring out at me from the TV, I was hooked by the make-up, racy outfits, suggestive dance moves and the beauty of my favourite female icons. I would mimic their moves, change my hairstyle and maybe even my attitude. But I overlooked one aspect when it came to mimicking their appearance; my skin colour. Though it’s been around for years, skin-whitening has never been so popular, with the global market for bleaching products projected to reach to $19.8 billion dollars