Paris, France – In a remarkable fashion spectacle, BOY, the iconic and nostalgic fashion house, championed Paris Fashion Week with an unforgettable takeover. The highly anticipated event not only marked the debut of BOY’s new collection but also celebrated collaboration with pioneering creative talents from the vibrant city of Paris. Adding to the excitement, the brand launched an unmissable city-wide street poster campaign that dominated prime locations throughout Paris. The fashion world was abuzz with anticipation as BOY Brand prepared to showcase its latest collection during Paris Fashion Week, one of the most prestigious events in the industry. Coming back