Description
J.I The Prince: Viper Magazine: Witness the London landing of the Prince of New York. This edition of VIPER stars the Brooklyn-born melodic master J.I on his very first trip to the UK. In a raw and stylish cover shoot, J.I reflects on his journey from a teenage prodigy to an international heavyweight. From his love for the chaos of London streets to his advice on staying humble in a fast-paced industry, this feature is an essential archive for fans of the Empire State’s finest.
This issue is a definitive archive of the AW22 scene, featuring heavyweights Adekunle Gold, M Huncho, and Ella Mai. The curation continues with essential interviews from DoRoad, Stay Flee Get Lizzy, and the prolific M1 on the Beat. Explore the global sounds of B-Lovee, Kwesi Arthur, and BNXN, alongside insights from Snoochie Shy, P-rallel, and a bespoke photography feature on BLXST.
“The new era of Viper has begun, with this AW22 edition marking our return to print!”
J.I The Prince: Viper Magazine: Celebrate the grand return of VIPER’s physical archives with the Autumn/Winter 2022 edition. This landmark issue bridges the gap between London, the Bronx, and Lagos, featuring a high-calibre curation of R&B icons, Drill pioneers, and Afrobeats superstars. From film noir aesthetics to electric, high-contrast editorials, this issue represents the absolute vanguard of global street culture.
J.I The Prince: Viper Magazine: FULL ISSUE CONTENTS & INTERVIEWS
ADEKUNLE GOLD: The Highlife Powerhouse
-
The Feature: A high-energy cover story with the Nigerian superstar whose vibe is as infectious as his music.
-
The Visuals: Electric photography by Creative Director Eddie Cheaba, featuring an epic contrast of colours that captures the artist’s vibrant evolution.
-
Key Insight: A celebration of his recent global success and the creative momentum behind his latest projects.
ELLA MAI: The R&B Vanguard
-
The Feature: VIPER reunites with the British Grammy-winner for a stunning East London shoot, four years after her first appearance.
-
The Visuals: A sophisticated editorial captured just as she prepared to release her sophomore album.
-
Key Insight: Ella discusses the state of modern R&B and the experience of collaborating with the legendary Mary J. Blige.
M HUNCHO: The Blueprint of Uniqueness
-
The Feature: Fresh from the release of his debut album, ‘Chasing Euphoria’, the masked pioneer meets the VIPER team for an eye-opening interview.
-
The Visuals: One of VIPER’s most experimental shoots to date, utilising a striking film noir visual style.
-
Key Insight: An in-depth look at how Huncho has maintained a sound that remains entirely unique and true to his artistry.
PLUS
-
DoRoad: One of the standout names in UK Drill describes his journey and being “christened” by the legendary Section Boyz.
-
Stay Flee Get Lizzy: The visionary reveals exclusive news about his forthcoming album and his ultimate dream collaboration.
-
M1 on the Beat: An energetic interview with the free-thinking producer behind some of the biggest tracks in the UK and beyond.
-
B-Lovee: Exploring the Bronx Drill explosion, his viral hit ‘My Everything’, and his collaboration with hometown hero Cardi B.
-
Kwesi Arthur: A vibrant shoot from LA celebrating the Ghanaian musician’s global buzz and the colors of his heritage.
-
Snoochie Shy: The DJ and presenter discusses her journey from early radio days to national stardom and the bravery of revealing her birthmark on television.
-
BNXN (fka Buju): The Nigerian star breaks down his name change and the incredible run following his Wizkid collaboration, ‘Mood’.
-
P-rallel: A deep dive into the current state of the UK’s alternative Rap scene with the influential DJ and producer.
-
BLXST: A stunning photography editorial by Eddie Cheaba, capturing the West Coast melodic master in high-fashion detail.
J.I The Prince: Viper Magazine: COLLECTOR’S SPECIFICATIONS
-
Limited Print Run: This issue marks the official return to physical print for VIPER.
-
Premium Quality: Meticulously designed pages featuring world-class photography and independent journalism.
-
Global Shipping: We deliver worldwide. If your location is not listed at checkout, please contact us and we will ensure your region is added.
Secure your piece of Hip Hop history. Shop now to get your copy.
More issues available in our shop. Join us on Substack.
ABOUT VIPER MAGAZINE
Founded as a fresh voice in independent media, VIPER has established itself as the premier destination for the intersection of Hip Hop, fashion, and global street culture. Based in London but operating with a global mindset, we specialise in documenting the stories of both legendary icons and the next generation of boundary-pushing artists. As a leading voice in the international creative community, we bridge the gap between niche underground movements and mainstream success, ensuring that our readers stay ahead of the curve with unparalleled access to the world’s most influential Hip Hop pioneers and rising cultural innovators.
THE LEGACY OF INDEPENDENT JOURNALISM
In an era dominated by fleeting digital scrolls, the VIPER digital archive stands as a testament to the enduring power of deep-dive storytelling. Each digital page is meticulously designed to reflect the raw energy of the streets and the refined aesthetics of high fashion. By documenting the global Hip Hop movement through a curated lens, we ensure that the nuances of the culture are preserved for future generations. This isn’t just a download; it is a digital time capsule of the sounds, styles, and social shifts defining this specific moment in history.
