Description
ADEKUNLE GOLD: VIPER MAGAZINE: Celebrate the evolution of a global icon with the Adekunle Gold edition of VIPER. This cover story captures the Nigerian superstar at the height of his creative powers, following a record-breaking year for Afrobeats. Shot by Creative Director Eddie Cheaba, the electric editorial features a high-contrast palette that mirrors the infectious energy of his music. Inside, the “Highlife” pioneer discusses his artistic journey and the vibrant culture he represents on the world stage.
This issue is a definitive archive of the AW22 scene, featuring heavyweights M Huncho, Ella Mai, and J.I. The curation continues with essential interviews from DoRoad, Stay Flee Get Lizzy, and the prolific M1 on the Beat. Explore the global sounds of B-Lovee, Kwesi Arthur, and BNXN, alongside insights from Snoochie Shy, P-rallel, and a bespoke photography feature on BLXST.
“The new era of Viper has begun, with this AW22 edition marking our return to print!”
ADEKUNLE GOLD: VIPER MAGAZINE: Celebrate the grand return of VIPER’s physical archives with the Autumn/Winter 2022 edition. This landmark issue bridges the gap between London, the Bronx, and Lagos, featuring a high-calibre curation of R&B icons, Drill pioneers, and Afrobeats superstars. From film noir aesthetics to electric, high-contrast editorials, this issue represents the absolute vanguard of global street culture.
ADEKUNLE GOLD: VIPER MAGAZINE: FULL ISSUE CONTENTS & INTERVIEWS
ELLA MAI: The R&B Vanguard
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The Feature: VIPER reunites with the British Grammy-winner for a stunning East London shoot, four years after her first appearance.
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The Visuals: A sophisticated editorial captured just as she prepared to release her sophomore album.
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Key Insight: Ella discusses the state of modern R&B and the experience of collaborating with the legendary Mary J. Blige.
M HUNCHO: The Blueprint of Uniqueness
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The Feature: Fresh from the release of his debut album, ‘Chasing Euphoria’, the masked pioneer meets the VIPER team for an eye-opening interview.
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The Visuals: One of VIPER’s most experimental shoots to date, utilising a striking film noir visual style.
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Key Insight: An in-depth look at how Huncho has maintained a sound that remains entirely unique and true to his artistry.
J.I: The Prince of New York
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The Feature: Following the Empire State artist on his very first trip to London.
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The Visuals: A raw and stylish editorial that captures J.I’s transition from New York prodigy to international star.
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Key Insight: J.I drops gems on his industry journey, his love for the “charming” chaos of London, and the importance of staying humble amidst the fame.
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DoRoad: One of the standout names in UK Drill describes his journey and being “christened” by the legendary Section Boyz.
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Stay Flee Get Lizzy: The visionary reveals exclusive news about his forthcoming album and his ultimate dream collaboration.
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M1 on the Beat: An energetic interview with the free-thinking producer behind some of the biggest tracks in the UK and beyond.
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B-Lovee: Exploring the Bronx Drill explosion, his viral hit ‘My Everything’, and his collaboration with hometown hero Cardi B.
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Kwesi Arthur: A vibrant shoot from LA celebrating the Ghanaian musician’s global buzz and the colors of his heritage.
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Snoochie Shy: The DJ and presenter discusses her journey from early radio days to national stardom and the bravery of revealing her birthmark on television.
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BNXN (fka Buju): The Nigerian star breaks down his name change and the incredible run following his Wizkid collaboration, ‘Mood’.
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P-rallel: A deep dive into the current state of the UK’s alternative Rap scene with the influential DJ and producer.
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BLXST: A stunning photography editorial by Eddie Cheaba, capturing the West Coast melodic master in high-fashion detail.
ADEKUNLE GOLD: VIPER MAGAZINE: COLLECTOR’S SPECIFICATIONS
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Limited Print Run: This issue marks the official return to physical print for VIPER.
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Premium Quality: Meticulously designed pages featuring world-class photography and independent journalism.
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Global Shipping: We deliver worldwide. If your location is not listed at checkout, please contact us and we will ensure your region is added.
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ABOUT VIPER MAGAZINE
Founded as a fresh voice in independent media, VIPER has established itself as the premier destination for the intersection of Hip Hop, fashion, and global street culture. Based in London but operating with a global mindset, we specialise in documenting the stories of both legendary icons and the next generation of boundary-pushing artists. As a leading voice in the international creative community, we bridge the gap between niche underground movements and mainstream success, ensuring that our readers stay ahead of the curve with unparalleled access to the world’s most influential Hip Hop pioneers and rising cultural innovators.
THE LEGACY OF INDEPENDENT JOURNALISM
In an era dominated by fleeting digital scrolls, the VIPER digital archive stands as a testament to the enduring power of deep-dive storytelling. Each digital page is meticulously designed to reflect the raw energy of the streets and the refined aesthetics of high fashion. By documenting the global Hip Hop movement through a curated lens, we ensure that the nuances of the culture are preserved for future generations. This isn’t just a download; it is a digital time capsule of the sounds, styles, and social shifts defining this specific moment in history.
