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  • KENDRICK LAMAR, JAY-Z, AND THE UNDENIABLE MEANING OF 27 GRAMMY WINS IN HIP HOP

  • SALLE INTERVIEW: 7 SECRETS BEHIND ONLY SAD PEOPLE SMILE AND HER RISE IN FASHION

  • LIL TJAY INTERVIEW: FROM THE BRONX TO THE WORLD: AN EXCLUSIVE 2024 COVER STORY WITH LIL TJAY

  • RAJAHWILD INTERVIEW: THE ‘PURPLE COW’ OF DANCEHALL, FEMALE APPEAL, AND HIS ROLE IN THE CULTURE

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  • Style.
    By Lily Mercer
    August 10, 2021
    165
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    [STYLE] PALACE X ADIDAS ORIGINALS NEW “PALASTE” CAPSULE

    The latest collection from Palace and adidas Originals invites you to take it fucking easy, as they celebrate wellness with a series of items essential for ...
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  • Listen.
    By Lily Mercer
    August 9, 2021
    120
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    [LISTEN] THE LILY MERCER SHOW: AUGUST 6TH 2021 [EP. 364]

    Here’s the new episode of The Lily Mercer Show! It features brand new music from Fredo, Nas, Young Nudy, Loski and more. For more new music, ...
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  • Articles.
    By Lily Mercer
    August 6, 2021
    140
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    [NEWS] WESTSIDE GUNN REVEALS ALBUM RELEASE DATE + ARTWORK

    More good news for Griselda fans as Westside Gunn serves up a release date for his upcoming album, ‘Sincerely Adolf’ Dropping August 20, the project is ...
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  • Articles.
    By Lily Mercer
    August 6, 2021
    145
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    [NEWS] SHOWTIME® RELEASES TRAILER FOR BITCHIN’: THE SOUND AND FURY OF RICK JAMES

    It’s a celebration bitches… SHOWTIME® has released a trailer for BITCHIN’: THE SOUND AND FURY OF RICK JAMES, directed by Emmy®-nominee Sacha Jenkins (WU-TANG CLAN: OF MICS AND MEN, BURN, ...
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  • Articles.
    By Lily Mercer
    August 6, 2021
    132
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    [INTERVIEW] TRAVEL THE WORLD WITH MALIK POLO

    Egyptian-Irish artist Malik Polo talks to VIPER about his pillars for success and how his upbringing, travelling, friends, family and perspective on life have inspired his ...
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  • Articles.
    By Lily Mercer
    August 6, 2021
    166
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    [NEWS] KANYE WEST, DR. DRE + SNOOP DOGG TEASE ‘GLORY’ IN BEATS CAMPAIGN STARRING SHA’CARRI RICHARDSON

    Just ahead of Kanye West’s release of DONDA, Beats is sharing another edit of Sha’Carri Richardson running to ‘Glory’, his song with Snoop Dogg and Kanye West. Many ...
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  • Listen.
    By Lily Mercer
    August 6, 2021
    76
    0

    [LISTEN] LET ME PUT YOU ON [UK EDITION]

    We’ve rounded up some of the coldest new UK bangers in our world right now… Fredo ft Sus – ‘Double Tap’ The Plug x M1llionz x ...
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  • Listen.
    By Lily Mercer
    August 6, 2021
    134
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    [LISTEN] NEW RELEASES: AUGUST 6TH

    We’ve rounded up some of the best projects to drop in the past week, what are you checking out first? Fredo – ‘Independence Day’ Nas – ...
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  • Style.
    By Lily Mercer
    August 5, 2021
    195
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    [STYLE] JOE FRESHGOODS X NEW BALANCE 990V3 “OUTSIDE CLOTHES” CAMPAIGN

    Joe Freshgoods reimagines the New Balance 990v3 silhouette in this collaboration titled “Outside Clothes”. Check out the campaign imagery shot by gunnerstahl…
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  • Style.
    By Lily Mercer
    August 4, 2021
    190
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    [STYLE] DAILY PAPER AW21 COLLECTION

    Dutch clothing brand Daily Paper have dropped their Autumn Winter collection, which is keeping the Summer vibes rolling with delightful orange and blue hues… dailypaperclothing.com
    Read More
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Timeline

  • March 5, 2026

    BLACKSMITH: BRIDGING BRISTOL AND COMPTON ON A GLOBAL FREQUENCY: 2026 INSPIRING INTERVIEW

  • March 5, 2026

    JD DROPS BOLD NIKE AIR MAX OG NEON CAMPAIGN FRONTED BY LOUIS THEROUX, KASST 8, ANGRY GINGE

  • March 4, 2026

    HUTCH INTERVIEW: VIPER PRESENTS [FEATURE] BOLD ENGAGING INTERVIEW 2026

  • March 4, 2026

    THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

  • February 27, 2026

    BEAUTIFULLY SAID X CASANOVA VINTAGE TAKE OVER SOLEBOX PARIS [22/01]

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    • BLACKSMITH

      BLACKSMITH: BRIDGING BRISTOL AND COMPTON ON A GLOBAL FREQUENCY: 2026 INSPIRING INTERVIEW

      By Dejee Baptiste
      March 5, 2026
    • NIKE AIR MAX OG NEON

      JD DROPS BOLD NIKE AIR MAX OG NEON CAMPAIGN FRONTED BY LOUIS THEROUX, KASST 8, ...

      By Lily Mercer
      March 5, 2026
    • HUTCH INTERVIEW

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      By Lily Mercer
      March 4, 2026
    • THE COUTURE CLUB

      THE COUTURE CLUB DEFINES CITY LIFESTYLE WITH PRE-SPRING 2026 “ON THE GO” COLLECTION

      By Lily Mercer
      March 4, 2026
    • [MAGAZINE] WHO IS IAN CONNOR?

      By Lily Mercer
      February 25, 2014
    • [INTERVIEW] RUSS MILLIONS

      By Lily Mercer
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    • [COVER STORY] DEJ LOAF

      By Lily Mercer
      November 21, 2014
    • Advantages & Disadvantages of Ice Cream to Human Health

      By Lily Mercer
      June 10, 2015
    • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
      on
      December 22, 2022

      [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

      […] On the back ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
      on
      May 16, 2022

      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
    • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
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      [INTERVIEW] RUSS MILLIONS

      […] “Being number one ...
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      on
      February 12, 2022

      [INTERVIEW] RUSS MILLIONS

      […] achieves them. “I ...

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