beforelucy

[NEWS] VIPER MAG IS HEADED TO ALT-LDN!

Clapham Common welcomes London’s first Hip Hop and Rock festival on August 30th 2021. Featuring Playboi Carti’s only UK performance this year, the festival boasts an insane line-up, also including Lil Yachty, The Kid Laroi,

Read More »

[INTERVIEW] SAINVIL

Meet Sainvil, Florida’s latest rising star in the music world. Setting trends and gifting the world with his refreshing genre-bending sounds, Sainvil combines the smoothness of R&B with the grittiness of hip hop and creates

Read More »

[INTERVIEW] BOI-1DA

Fresh off a huge 2020 production run, Boi-1DA is back with a brand new smash hit! The Toronto producer is credited for more than half of 2020’s top 10 hits. From Jack Harlow’s ‘Tyler Herro’,

Read More »

[INTERVIEW] YFN LUCCI

YFN Lucci is a renowned pillar in the hip hop community. A native to Atlanta, GA, his melodious raps and animated persona have inspired artists from coast to coast. In 2017, his song ‘Everyday We

Read More »

[INTERVIEW] AMBRÉ

Ambré is one of my favorite singers in the game right now. She first caught my eye when she released No Service In The Hills featuring Kehlani, but she really pulled me in when she

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[INTERVIEW] ABBY JASMINE

VIPER recently caught up with NYC rapper/singer Abby Jasmine to talk about making the Deluxe version of her album ‘Who Cares?’, her friendship with Odalys, drill music and more…

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VIPER X YOUNG DOLPH + KEY GLOCK

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Viper caught up with Young Dolph and Key Glock on the London stop of their European tour, earlier this month. Peep the shots from Zek Snaps and let us

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[INTERVIEW] M.O

In an industry that seems to have a catalyst to each genre, music in London is at a height with new talent sparking up from multiple directions. M.O are not strangers in this game and

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KINGS LAND

VEST BY JACQUEMUS, SHORTS BY BIANCA SAUNDERS AND NECKLACE BY ROBYN SMITH. TROUSERS BY MAISON KITSUNÉ, VEST AND JEWELLERY STYLISTS OWN AND CARDIGAN BY KING AND TUCKFIELD. TOP BY JACQUEMUS, TROUSERS BY ACNE AND SHOES

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[INTERVIEW] S1

Described by himself and others as the Most Hated, spending just a few hours with S1 left me with an opposing view of the all too common presumptions made by those unable to have the

Read More »

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[NEWS] VIPER MAG IS HEADED TO ALT-LDN!

Clapham Common welcomes London’s first Hip Hop and Rock festival on August 30th 2021. Featuring Playboi Carti’s only UK performance this year, the festival boasts an insane line-up, also including Lil Yachty, The Kid Laroi,

Read More »

[INTERVIEW] SAINVIL

Meet Sainvil, Florida’s latest rising star in the music world. Setting trends and gifting the world with his refreshing genre-bending sounds, Sainvil combines the smoothness of R&B with the grittiness of hip hop and creates

Read More »

[INTERVIEW] BOI-1DA

Fresh off a huge 2020 production run, Boi-1DA is back with a brand new smash hit! The Toronto producer is credited for more than half of 2020’s top 10 hits. From Jack Harlow’s ‘Tyler Herro’,

Read More »

[INTERVIEW] YFN LUCCI

YFN Lucci is a renowned pillar in the hip hop community. A native to Atlanta, GA, his melodious raps and animated persona have inspired artists from coast to coast. In 2017, his song ‘Everyday We

Read More »

[INTERVIEW] AMBRÉ

Ambré is one of my favorite singers in the game right now. She first caught my eye when she released No Service In The Hills featuring Kehlani, but she really pulled me in when she

Read More »

[INTERVIEW] ABBY JASMINE

VIPER recently caught up with NYC rapper/singer Abby Jasmine to talk about making the Deluxe version of her album ‘Who Cares?’, her friendship with Odalys, drill music and more…

Read More »

VIPER X YOUNG DOLPH + KEY GLOCK

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Viper caught up with Young Dolph and Key Glock on the London stop of their European tour, earlier this month. Peep the shots from Zek Snaps and let us

Read More »

[INTERVIEW] M.O

In an industry that seems to have a catalyst to each genre, music in London is at a height with new talent sparking up from multiple directions. M.O are not strangers in this game and

Read More »

KINGS LAND

VEST BY JACQUEMUS, SHORTS BY BIANCA SAUNDERS AND NECKLACE BY ROBYN SMITH. TROUSERS BY MAISON KITSUNÉ, VEST AND JEWELLERY STYLISTS OWN AND CARDIGAN BY KING AND TUCKFIELD. TOP BY JACQUEMUS, TROUSERS BY ACNE AND SHOES

Read More »

[INTERVIEW] S1

Described by himself and others as the Most Hated, spending just a few hours with S1 left me with an opposing view of the all too common presumptions made by those unable to have the

Read More »