[STYLE] UNKNOWN LONDON’S 2024 SPRING COLLECTION: DROP 1

To welcome the new season, UNKNOWN LONDON is launching their latest 45 piece Spring collection, with the first 22 pieces dropping this Friday 29 March.

Consisting of new Tees, Tracksuits, Shirts, Cargos and Accessories, the latest capsule also unveils womenswear items for the first time in UNKNOWN history.

Following on from their most recent and one of their most successful collaborations to date between Ed Hardy and rapper Chief Keef, the grind has not stopped for ever-evolving, cult London Street Brand UNKNOWN. UNKNOWN stands at the forefront of London’s street fashion culture and have been reshaping the industry for years with their unique perspective and experimentation.

For their latest project, UNKNOWN has once again provided its 180,000 waitlist with an exciting new 45-piece Spring collection which is split into 2 drops. The campaign, which was first teased to their 234,000 instagram followers on 24 March, is fronted by rising Mancunian rapper Nemzzz. The collection has also been presented in conjunction with a ‘Shot in 1 Take’ launch video, which advertises the clothes on up and coming artist S6nner and his typical day in the life, one that emulates the typical UNKNOWN ‘lifestyle’. Some notable cameos in the video include Unknown T & Ryder, also seen sporting the Spring garments.

UNKNOWN offers their customers a variety of new silhouettes, innovative graphics featuring nuances from their signature dagger logo and atypical colour palettes across products. Most unprecedented, the UNKNOWN team have taken time on the process and finally developed a selection of womenswear products to complete their Spring collection.