[STYLE] HOLZWEILER UNVEILS SS24 CAMPAIGN

Holzweiler’s Spring/Summer 2024 campaign embodies the brand’s connection to nature and community. The campaign depicts a group of friends wild at heart as the seasons change; the first hint of flowers are blooming, lush greens starting to appear and evenings are spent together in the sun. To bring the campaign to life, the brand enlists a team of creative collaborators including stylist Fran Burns, photographer Esther Theaker and art direction by Sarah-Jayne Todd. 

Models playfully explore their surroundings of sun-lit meadows, towering trees with twisted branches and secret greenhouses in key pieces from the collection. Aligned with the energising, nature-inspired vibe of the collection, the campaign highlights unique aspects of the collection like soft pastels and Holzweiler’s signature tactile knits.

Pictured in the English countryside, the SS24 collection presents a transitional wardrobe built around layering, consisting of silk dresses, crochet, light jackets and denim. Silhouettes blend utility with freedom, in an organic colour scheme that moves from stone to cocoa, peppermint to lilac, azure to cornflower. Brand heroes like the ‘Tine Cardigan’ and ‘Cocoon Bag’ are worn casually together in a tranquil, wild garden.

The SS24 collection is now live at holzweileroslo.com.

Credits:

Creative Director: Sarah-Jayne Todd @ SJT Studio

Styling: Francesca Burns

Casting: Madeleine Østlie 
Photography: Esther Theaker 

Models: Iwana Cristal, Adam Rhazali, Tanieta Laila, Mingus Reedus & Haley Logan