As an extension of Vans’ elevated design ethos, the brand announces a refined lifestyle collection of footwear and apparel titled Vans Premium. Reconsidered by way of design treatments and modern construction, Vans Premium blends the brand’s rich history of craft and handmade into cultivated product essentials.

Through the lens of form, fit and feel, the line sets a new standard in premium products for Vans. The inaugural campaign shot by Liam MacRae, styled by Veneda Carter and produced by Maddy Denley presents products across footwear and apparel releasing in 2024. The distinct line houses Premium Footwear, Premium Apparel and Premium Classics that honor Vans’ heritage through evolved design details and enhanced builds.

The Premium Rowley XLT pack includes a range of vintage colourways from the archive including Incense and Ink with a custom stabilising heel clip to increase durability and form. With updated design details, the all-new Premium Mary Jane 93 is reimagined with a creeper sidewall texture coming in three defining colourways. The Vans Premium line also includes a range of iconic Classics footwear silhouettes enhanced through comfort and modern feel.

Premium Apparel pieces are meticulously crafted, blending premium materials and elevated design that seamlessly embody form, fit and feeling. The range features baggier, boxier fits and elevated cut and sew details. Crafted with versatility in mind, the Reversible Station Jacket is made in a warped Checkerboard pattern with a reversible option in a solid black colorway. The apparel offering also includes a range of upscale staples such as Pleated Trousers, Crewnecks, Hoodies, Socks and Tees.

Vans Premium is available to shop now at vans.eu and at select global accounts. For more information, visit vans.com/otwbyvans.