Viper Mag

Main Menu

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+

logo

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+
  • THE FRIDAY ROTATION DROP LIST: MAY 22ND [BIG NEW RELEASES]

  • VIPER PRESENTS: SUNSHINE BENZI INTERVIEW [2026 FEATURE]

  • 600 MILLION VIEWS & ZERO AI: HOW KELVIN JONES IS SAVING THE MUSIC VIDEO

  • MEET THE PRODUCERS: 300 SONGS AND A CASIO KEYBOARD – HOW DEEZLE BUILT THE SOUND OF A GENERATION

  • THE FRIDAY ROTATION DROP LIST: APRIL 10TH

Style.
Home›Style.›[STYLE] DAILY PAPER LAUNCH SS24 “OUR RHYTHM” COLLECTION

[STYLE] DAILY PAPER LAUNCH SS24 “OUR RHYTHM” COLLECTION

By Lily Mercer
February 9, 2024
494
0
Share:

The Spring/Summer 24 collection reflects an individual’s journey in searching for, recognising, and creating one’s rhythm. This movement is manifested in the collection through dynamic patterns, graphics, and diverse cuts, allowing people to authentically express themselves in all facets of life. Discover the new denim,  crochet silhouettes, the season’s leather coat, swimwear, and accessories. Explore renewed cargo styles, tracksuits, hoodies, and tees in the latest colourways.

As part of the Diaspora, one shares the feeling of growing up in a country or culture that doesn’t belong to them. The space feels temporary, and a sense of belonging is missing. The search for a rhythm that feels natural, good, and comfortable becomes essential.

Your natural rhythm is found at home and within your community. This season, prints and graphics showcase a mass of people finding their rhythm and living in harmony with the rhythms of others, reflecting the essence of the Daily Paper community. This rhythm is translated onto co-ords, hoodies, tees, and a tailored women’s suit.

RECOGNISING YOUR RHYTHM

Natural rhythms guide all that we do – our very existence. Not only are there external rhythms and cycles, but there are also internal rhythms and cycles. Earth also dances along with many other rhythms. The delicate balance between these natural cycles influences the Earth’s environment and supports life. The natural rhythm of the migration of animals is reflected in prints on cargo-style attire, tees, and hoodies.

MONOGRAM and MACRAME DENIM JACQUARD

Introducing new denim styles this season. ‘Fresh’ features custom denim jacquard fabric with an all-over macramé pattern, available in a unisex jacket, pants, and a matching skirt with unique asymmetrical details. Daily Paper monogram denims make a return in light blue and sand blue, evoking a vintage feel. Also, explore the dark blue denim with a destroyed monogram, now featuring a zipper on the jacket. Another addition is the inside-out denim showcasing an all-over monogram. The cropped jacket boasts a dropped shoulder silhouette, oversized sleeves, and the option to close it asymmetrically.

ARTIST COLLAB WITH ALEXIS TSEBGA

Alexis Tsegba is a Nigerian visual artist known for her complex digital collages that frame real people in magical or surreal settings. She frequently explores elements of Afrofuturism, identity, religion, and gender through thought-provoking concepts. For Daily Paper, Alexis created a futuristic landscape used as a digital print on various styles. The prints showcase different shapes coming together, forming a rhythm and conveying an element of searching for your rhythm within a group.

The collection drops on Friday 9th February at 12PM CET online and in stores across Daily Paper’s flagship stores in Amsterdam, London, and New York. 

Previous Article

[STYLE] KSUBI & TRIPPIE REDD ANNOUNCE FORTHCOMING ...

Next Article

[WATCH] FRIDAYY BTS WITH VIPER MAGAZINE

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0

Lily Mercer

Related articles More from author

  • Style.

    [NEWS] CAM’RON + SWIZZ BEATZ COLLAB WITH KITH

    February 6, 2024
    By Lily Mercer
  • Style.

    [STYLE] EMMANUELLE KHANH & MAINS LAUNCH HIGHLY ANTICIPATED LIMITED EDITION EYEWEAR COLLABORATION

    April 4, 2024
    By Lily Mercer
  • Style.

    [STYLE] HELLESSY SS22 COLLECTION

    September 10, 2021
    By Lily Mercer
  • Style.

    [STYLE] INTRODUCING THE NEW G-SHOCK METAL COVERED 2100 SERIES

    June 24, 2024
    By Lily Mercer
  • Style.

    [STYLE] KA WA KEY SS22 COLLECTION

    September 13, 2021
    By Lily Mercer
  • Style.

    [STYLE] JAMESON AND PERCIVAL TEAM UP TO CREATE ICONIC FIVE-PIECE CAPSULE COLLECTION ROOTED IN FOOTBALL CULTURE

    September 29, 2023
    By Lily Mercer

Leave a reply Cancel reply

You may be interested

  • Style.

    [STYLE] JAMESON WHISKEY X DICKIES NEW LIMITED-EDITION COLLECTION ‘CRAFTED TOGETHER’

  • Style.

    [STYLE] KICKERS CELEBRATE 50 YEARS WITH IT’S CLASS OF ’50

  • Style.

    LAURA MERCIER TINTED MOISTURISER NATURAL DEWY 

  • LATEST REVIEWS

  • TOP REVIEWS

  • DARAMA INTERVIEW: THE SONIC ARCHITECT REDEFINING THE UK UNDERGROUND AT 110 BPM [VP 2026 / ...

  • TREK LACE: UPGRADE YOUR SNEAKER ROTATION WITH CREP PROTECT’S NEW TECHNICAL LACES

  • INSIDE THE WEEKEND OFFENDER WORLD CUP 2026 CAPSULE

  • THE FRIDAY ROTATION DROP LIST: MAY 22ND [BIG NEW RELEASES]

  • VIPER PRESENTS: SUNSHINE BENZI INTERVIEW [2026 FEATURE]

Timeline

  • May 27, 2026

    DARAMA INTERVIEW: THE SONIC ARCHITECT REDEFINING THE UK UNDERGROUND AT 110 BPM [VP 2026 / VOL. 01]

  • May 27, 2026

    TREK LACE: UPGRADE YOUR SNEAKER ROTATION WITH CREP PROTECT’S NEW TECHNICAL LACES

  • May 22, 2026

    INSIDE THE WEEKEND OFFENDER WORLD CUP 2026 CAPSULE

  • May 22, 2026

    THE FRIDAY ROTATION DROP LIST: MAY 22ND [BIG NEW RELEASES]

  • May 20, 2026

    VIPER PRESENTS: SONGER INTERVIEW [2026 FEATURE]

Latest Comments

  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022
    […] On the back of his ‘Save Me’ track soundtracking the new Director X documentary Quiet ...

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022
    […] achieves them. “I wanna get a number one album, or a number one mixtape,” Russ ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV – RapNationMixTapes
    on
    February 11, 2022
    […] he achieves them. “I wanna get a number one album, or a number one mixtape,” ...

    [INTERVIEW] RUSS MILLIONS

About us

Since 2013, Viper Magazine has served as the definitive digital and print destination for the vanguard of music, fashion, and lifestyle. Since the inception, the platform has been dedicated to documenting the global underground while giving a voice to the artists and innovators who shape the zeitgeist before it hits the mainstream.

Contact us

  • London, UK
  • lily@vipermag.com
  • Recent

  • Popular

  • Comments

  • Darama Interview

    DARAMA INTERVIEW: THE SONIC ARCHITECT REDEFINING THE UK UNDERGROUND AT 110 BPM [VP 2026 / ...

    By Lily Mercer
    May 27, 2026
  • TREK LACE

    TREK LACE: UPGRADE YOUR SNEAKER ROTATION WITH CREP PROTECT’S NEW TECHNICAL LACES

    By Lily Mercer
    May 27, 2026
  • WEEKEND OFFENDER WORLD CUP 2026

    INSIDE THE WEEKEND OFFENDER WORLD CUP 2026 CAPSULE

    By Lily Mercer
    May 22, 2026
  • THE FRIDAY ROTATION DROP LIST: MAY 22ND

    THE FRIDAY ROTATION DROP LIST: MAY 22ND [BIG NEW RELEASES]

    By Lily Mercer
    May 22, 2026
  • [MAGAZINE] WHO IS IAN CONNOR?

    By Lily Mercer
    February 25, 2014
  • [INTERVIEW] RUSS MILLIONS

    By Lily Mercer
    December 10, 2021
  • [COVER STORY] DEJ LOAF

    By Lily Mercer
    November 21, 2014
  • Advantages & Disadvantages of Ice Cream to Human Health

    By Lily Mercer
    June 10, 2015
  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

    […] On the back ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022

    [INTERVIEW] RUSS MILLIONS

    […] achieves them. “I ...

Photostream

    Follow us

    © Copyright VIPER MAGAZINE 2026. All rights reserved.