Viper Mag

Main Menu

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+

logo

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+
  • LIL TJAY INTERVIEW: FROM THE BRONX TO THE WORLD: AN EXCLUSIVE 2024 COVER STORY WITH LIL TJAY

  • RAJAHWILD INTERVIEW: THE ‘PURPLE COW’ OF DANCEHALL, FEMALE APPEAL, AND HIS ROLE IN THE CULTURE

  • PRINT ISSUE STARRING SPICE, SKILLIBENG & MORE

  • [WATCH] WESTSIDE GUNN’S VIPER COVER STORY INTERVIEW

  • [MAGAZINE] M HUNCHO [AW22 COVER STORY]

Style.
Home›Style.›[STYLE] DAILY PAPER LAUNCH SS24 “OUR RHYTHM” COLLECTION

[STYLE] DAILY PAPER LAUNCH SS24 “OUR RHYTHM” COLLECTION

By Lily Mercer
February 9, 2024
1042
0
Share:

The Spring/Summer 24 collection reflects an individual’s journey in searching for, recognising, and creating one’s rhythm. This movement is manifested in the collection through dynamic patterns, graphics, and diverse cuts, allowing people to authentically express themselves in all facets of life. Discover the new denim,  crochet silhouettes, the season’s leather coat, swimwear, and accessories. Explore renewed cargo styles, tracksuits, hoodies, and tees in the latest colourways.

As part of the Diaspora, one shares the feeling of growing up in a country or culture that doesn’t belong to them. The space feels temporary, and a sense of belonging is missing. The search for a rhythm that feels natural, good, and comfortable becomes essential.

Your natural rhythm is found at home and within your community. This season, prints and graphics showcase a mass of people finding their rhythm and living in harmony with the rhythms of others, reflecting the essence of the Daily Paper community. This rhythm is translated onto co-ords, hoodies, tees, and a tailored women’s suit.

RECOGNISING YOUR RHYTHM

Natural rhythms guide all that we do – our very existence. Not only are there external rhythms and cycles, but there are also internal rhythms and cycles. Earth also dances along with many other rhythms. The delicate balance between these natural cycles influences the Earth’s environment and supports life. The natural rhythm of the migration of animals is reflected in prints on cargo-style attire, tees, and hoodies.

MONOGRAM and MACRAME DENIM JACQUARD

Introducing new denim styles this season. ‘Fresh’ features custom denim jacquard fabric with an all-over macramé pattern, available in a unisex jacket, pants, and a matching skirt with unique asymmetrical details. Daily Paper monogram denims make a return in light blue and sand blue, evoking a vintage feel. Also, explore the dark blue denim with a destroyed monogram, now featuring a zipper on the jacket. Another addition is the inside-out denim showcasing an all-over monogram. The cropped jacket boasts a dropped shoulder silhouette, oversized sleeves, and the option to close it asymmetrically.

ARTIST COLLAB WITH ALEXIS TSEBGA

Alexis Tsegba is a Nigerian visual artist known for her complex digital collages that frame real people in magical or surreal settings. She frequently explores elements of Afrofuturism, identity, religion, and gender through thought-provoking concepts. For Daily Paper, Alexis created a futuristic landscape used as a digital print on various styles. The prints showcase different shapes coming together, forming a rhythm and conveying an element of searching for your rhythm within a group.

The collection drops on Friday 9th February at 12PM CET online and in stores across Daily Paper’s flagship stores in Amsterdam, London, and New York. 

Previous Article

[STYLE] KSUBI & TRIPPIE REDD ANNOUNCE FORTHCOMING ...

Next Article

[WATCH] FRIDAYY BTS WITH VIPER MAGAZINE

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0

Lily Mercer

Related articles More from author

  • Style.

    SKIMS VALENTINE’S DAY GIFT GUIDE [STYLE]

    February 6, 2025
    By Lily Mercer
  • Style.

    [STYLE] NEW ERA REVISITS A CLASSIC AND TAKES US ON A ROAD TRIP ACROSS THE US WITH ITS UPDATED TRUCKER ...

    May 24, 2023
    By Lily Mercer
  • Style.

    [STYLE] PERCIVAL RELEASES NEW COLOURWAYS OF ICONIC SHERLOCK COAT FOR 2023

    January 16, 2023
    By Zoe Hansen
  • Style.

    [STYLE] LIBERTINE SS22 COLLECTION

    September 13, 2021
    By Lily Mercer
  • Style.

    [STYLE] STARWALK X SUPPLIER MONOGRAM SNEAKER COLLAB

    November 24, 2022
    By Zoe Hansen
  • Style.

    [STYLE] FILA FUSION X FUTURA COLLABORATION

    June 29, 2021
    By Lily Mercer

Leave a reply Cancel reply

You may be interested

  • Style.

    [STYLE] PAUL & JOE AW23 COLLECTION

  • Style.

    NOON BY NOOR AW25 @ LONDON FASHION WEEK

  • Style.

    [STYLE] MONEY TEAM UP WITH ZION FOSTER TO DELIVER NEW SS22 COLLECTION

  • LATEST REVIEWS

  • TOP REVIEWS

  • THE CULTURE DIARY VOL. 02: ARENA LEGACY, MUSICAL CINEMA, AND ARCHIVE COMMUNITY DRIVES

  • D’YANI INTERVIEW: INSIDE ‘LIVE LIFE & PROSPER’, LONDON SESSION & REGGAE EVOLUTION | VIPER MAGAZINE

  • THE FRIDAY ROTATION | OCTOBER 9TH: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

  • THE FRIDAY ROTATION | OCTOBER 2ND: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

  • DETO BLACK INTERVIEW: LAGOS ENERGY, FASHION CAMPAIGN SOUNDTRACKS & CHALLENGING GENDER NORMS [2026 EXCLUSIVE]

Timeline

  • October 13, 2026

    THE CULTURE DIARY VOL. 02: ARENA LEGACY, MUSICAL CINEMA, AND ARCHIVE COMMUNITY DRIVES

  • October 11, 2026

    D’YANI INTERVIEW: INSIDE ‘LIVE LIFE & PROSPER’, LONDON SESSION & REGGAE EVOLUTION | VIPER MAGAZINE

  • October 9, 2026

    THE FRIDAY ROTATION | OCTOBER 9TH: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

  • October 2, 2026

    THE FRIDAY ROTATION | OCTOBER 2ND: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

  • September 30, 2026

    DETO BLACK INTERVIEW: LAGOS ENERGY, FASHION CAMPAIGN SOUNDTRACKS & CHALLENGING GENDER NORMS [2026 EXCLUSIVE]

Latest Comments

  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022
    […] On the back of his ‘Save Me’ track soundtracking the new Director X documentary Quiet ...

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022
    […] achieves them. “I wanna get a number one album, or a number one mixtape,” Russ ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV – RapNationMixTapes
    on
    February 11, 2022
    […] he achieves them. “I wanna get a number one album, or a number one mixtape,” ...

    [INTERVIEW] RUSS MILLIONS

About us

Since 2013, Viper Magazine has served as the definitive digital and print destination for the vanguard of music, fashion, and lifestyle. Since the inception, the platform has been dedicated to documenting the global underground while giving a voice to the artists and innovators who shape the zeitgeist before it hits the mainstream.

Contact us

  • London, UK
  • lily@vipermag.com
  • Recent

  • Popular

  • Comments

  • THE CULTURE DIARY VOL. 02

    THE CULTURE DIARY VOL. 02: ARENA LEGACY, MUSICAL CINEMA, AND ARCHIVE COMMUNITY DRIVES

    By Lily Mercer
    October 13, 2026
  • D’YANI INTERVIEW

    D’YANI INTERVIEW: INSIDE ‘LIVE LIFE & PROSPER’, LONDON SESSION & REGGAE EVOLUTION | VIPER MAGAZINE

    By Lily Mercer
    October 11, 2026
  • THE FRIDAY ROTATION | OCTOBER 9TH

    THE FRIDAY ROTATION | OCTOBER 9TH: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

    By Lily Mercer
    October 9, 2026
  • THE FRIDAY ROTATION | OCTOBER 2ND

    THE FRIDAY ROTATION | OCTOBER 2ND: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

    By Lily Mercer
    October 2, 2026
  • [MAGAZINE] WHO IS IAN CONNOR?

    By Lily Mercer
    February 25, 2014
  • [INTERVIEW] RUSS MILLIONS

    By Lily Mercer
    December 10, 2021
  • [COVER STORY] DEJ LOAF

    By Lily Mercer
    November 21, 2014
  • Advantages & Disadvantages of Ice Cream to Human Health

    By Lily Mercer
    June 10, 2015
  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

    […] On the back ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022

    [INTERVIEW] RUSS MILLIONS

    […] achieves them. “I ...

Photostream

    Follow us

    © Copyright VIPER MAGAZINE 2026. All rights reserved.