Today, the body inclusive fashion brand, Good American, co-founded by Emma Grede and Khloé Kardashian in 2016, re-introduces Always Fits – the best-selling capsule collection to give you everything you’ve ever wanted in a jean; comfortability, sex appeal, adaptable denim with 100% stretch that holds its shape and flatters yours.

Tiktok’s favourite jeans are back in every size, every rise, every wash, giving you everything you have ever wanted in a pair of jeans and more! Made up of 14 core denim styles, this collection always hits and always fits, providing denim that adapts to you, not the other way around. The power stretch technology embedded in the Always Fits denim provides 100% stretch with 0% restriction, ideal for all-day comfort. Sizing is not an issue with the revolutionary Always Fits collection, featuring 25 sizes, ranging from 00-4 to 28-32, as well as the innovative “one-size-fits-four” technology covering sizes from 00-4 to 28-32.

Good American’s Always Fits collection re-educates the consumer on jean innovation and reaffirms how the one-size-fits-four design could make you feel and look your best even on your off days. Embodying everything you need for your everyday wardrobe, the collection features key pieces such as the Always Fits Good Legs Skinny Cropped Jeans and the Always Fits Good Legs Straight Jeans as part of a 14 core denim styles capsule collection. The Always Fits collection will be available to purchase exclusively on www.goodamerican.com from Thursday 18th January 2024.