The RENAISSANCE Flagship returns: FLANNELS opens doors to a multi-city retail experience in celebration of the release of RENAISSANCE: A FILM BY BEYONCÉ…
Continuing its historic partnership with the RENAISSANCE WORLD TOUR – 2023’s culturally defining global celebration – FLANNELS rounds off the year by bringing the RENAISSANCE fashion craze to four stores nationwide. The RENAISSANCE FLAGSHIP reveals the film’s official apparel and accessories collection, with exclusive installations paying homage to the worldwide release of the film. The RENAISSANCE Flagship lands in London, Liverpool and Sheffield stores today, 1st December, before arriving in Belfast on 14th December
As the high-energy full concert film RENAISSANCE: A FILM BY BEYONCÉ hits cinemas globally today, British luxury retailer FLANNELS opens its doors again to The RENAISSANCE Flagship, in partnership with Parkwood Entertainment. Following a debut earlier this year, which saw the retailer’s Oxford Street flagship FLANNELS X transform into a viral shopping and discovery experience in line with the five-night London residency of Beyoncé’s RENAISSANCE WORLD TOUR celebration, the retailer now returns with an amplified iteration of the shopping concept that drove around-the-block queues this May.
Inspired by Beyoncé’s non-stop RENAISSANCE fashion extravaganza, disco cowgirls and Alien Superstars united in their droves across 39 cities and 56 shows to take part in the year’s biggest party. Now, in line with their own festive creative concept ‘We Are The Party’, FLANNELS flagships in London, Liverpool, Sheffield and Belfast will become a one-stop destination for fans to immerse themselves once again in the RENAISSANCE spirit.
Shoppers will discover the official RENAISSANCE film apparel and accessories collection, with FLANNELS as the exclusive European retail partner stocking a 16-piece tour-inspired merch range including t-shirts, tracksuits, accessories and the tour’s iconic fans, all adorned with graphic imagery and lyrics such as ‘COZY’, ‘I’M THAT GIRL’ and ‘UNIQUE’.
Across the stores, opulence, chrome and glitter take over; empowering fans to match the RENAISSANCE-approved dress code as they head to watch the film. Designer RTW and accessory edits are specially curated and FLANNELS RENTAL offers a range of high-glamour looks just for the occasion. FLANNELS BEAUTY will offer a dedicated edit inspired by Beyoncé’s signature look of the tour; a glitter eye and winged liner, that shoppers will be able to try for themselves in FLANNELS’ very own private Beauty Changing Rooms. The Oxford Street flagship will also welcome the tour’s iconic mirrorball horse, dubbed Reneigh by fans, for the first time allowing the public to interact with the RENAISSANCE mascot.
Bringing the fans to the centre of the celebration, the doors will open exclusively to fans ahead of general public in London on Friday morning, giving them the first chance to experience the Flagship and buy the collection.
Beckie Stanion, CMO of FLANNELS, comments: “It’s so exciting to be teaming up with Parkwood Entertainment again. The RENAISSANCE Flagship was an absolute highlight in a year of activity at FLANNELS X – and bringing it back for the film is a dream way to celebrate our We Are The Party festive concept. The fashion and beauty trends from the RENAISSANCE tour are iconic, we can’t wait to welcome all the fans into our stores to get the look!”
