LONDON’S SIZEABLE NEW CULTURAL SPACE – ASSERTS THAT BIG IS BEAUTIFUL IN NEW CREATIVE CAMPAIGN STARRING CAST OF PROFESSIONAL BODYBUILDERS IN CELEBRATION OF THEIR SS24 LINEUP ANNOUNCEMENT

Broadwick Live (a Broadwick company) unveils its SS24 campaign for DRUMSHEDS – London’s newest culture space – alongside a highly-anticipated lineup for the new season. The creative campaign, directed in collaboration with Broadwick’s Design Director Jack Walmsley (Design Director at Broadwick) and his team, and Eoin Glaister (Stink Films), explores the bold synergy between bodybuilding and DRUMSHEDS – encapsulating a high-octane, adrenaline-fuelled spirit throughout. Boasting over 608K square feet of versatile space, part of DRUMSHED’s beauty and uniqueness is its sheer size; the dedication and determination to get there is best reflected in the art of bodybuilding.

This campaign springboards into the hench SS24 programming announcement with the likes of Chase and Status, Drumcode, Adam Beyer, Worried About Henry, Wilkinson, TS5 festival with Craid David, Radio 1 Essential Mix 30, Amelie Lens, The Hydra, Bonobo, False Idols, Our House with James Hype & Meduza all to play.