Last night, HUGO and Strawberries & Creem (S&C) hosted ‘Chapter Two’ of their live music event series “S&C presents HUGO Nights.” Leigh-Anne and AntsLive performed exclusive sets to a community of guests from music, fashion, film and art, as well as a selection of fans that experienced the world of HUGO at Stone Nest in London.
The former Chapel transformed by HUGO’s signature red gave guests a dramatic and memorable experience. The “S&C presents HUGO Nights” event series is a platform that embraces the #HUGOYourWay campaign, striking chords of synchronicity between music and fashion while presenting the HUGO community with a new form of connection and self-expression.
Celebrating the success of her new solo career, Leigh-Anne’s acoustic set included her hit tracks ‘Don’t Say Love’, a cover of ‘Paint The Town Red’ by Doja Cat, and ‘My Love’, showcasing her extraordinary vocal talent and electric stage presence. Wearing a black tuxedo Jacket over a velvet bodysuit and sheer crystal embellished trousers from the latest HUGO collection, Leigh-Anne’s set was the highlight of an extraordinary artist lineup showcasing the best of British music talent. Leigh-Anne was supported by a performance from London-based rapper AntsLive. Wearing top to toe HUGO, AntsLive lived up to the hype and gave fans back-to-back hits that included two never performed before tracks and hit the latest viral releases, ‘Number One Candidate’ and ‘Captain Ants’.
In addition to the live acts, an epic live-up of DJs played throughout the night, all decked out in the latest HUGO collection. Jordan Stephens, Sanasesh x Risky Malik, Donnie Sunshine and Jamo Beats kept the energy high, ensuring the dance floor kept going long into the night.
Guests, including Corinna Brown, Harry Kirton, Arsema Thomas, and The Bloom Twins, expressed their style through HUGO’s Iconic streetwear tailoring. Araloyin Oshunemi, Caity Baser, and Ikram Abdi were also in attendance wearing HUGO looks, celebrating ‘Chapter Two’ of a series that continues to champion music, fashion, and youth culture in London.
The success of the partnership with Strawberries & Creem is testament to HUGO’s ambition to be at the forefront of youth culture, creating IRL experiences for the next generation of party-goers that share the values of self-expression and championing and independent spirit.