[STYLE] FLANNELS LAUNCHES DGVIB3; DOLCE & GABBANA’S REVOLUTIONARY NEW YOUTH-DRIVEN COLLECTION

Luxury retailer FLANNELS announces the exclusive launch of DGVIB3, Dolce & Gabbana’s innovative new collection inspired by the vibrant energy of the city.

DGVIB3 introduces us to the new language of Dolce & Gabbana, one driven by music, graphics, dynamic street art and the unapologetic individuality that defines urban culture. The collection features bold new silhouettes, symbols and colours; including oversized puffer jackets, hues of bright red and green and graphic printed T-shirts.

To celebrate the global launch of the DGVIB3, Oxford Street’s FLANNELS X transforms into an immersive city-inspired installation; featuring bespoke lighting, branded artwork and product displays, centred around an interactive London underground scene. The launch of the space was marked with an invitation-only event on Thursday 19th October; bringing together FLANNELS’ and Dolce&Gabbana’s close network of creatives and industry leaders to celebrate the latest must-have collection.

The partnership between Dolce&Gabbana and FLANNELS comes as part of the youth-centric luxury retailers’ ongoing Youth-Phoria programming; the multifaceted project championing next generation excellence and ambition through a series of initiatives and cultural events. The last six months has seen emerging creatives and luxury powerhouses collide on an array of passion projects at FLANNELS X – iterations include the global launch of ASTROLOUBI; Christian Louboutin’s 90s inspired sneaker, The Art Kiosk with artist-of-the-moment Slawn, the launch of Kano’s exclusive C.P. Company capsule collection, and The RENAISSANCE Flagship: Beyoncé’s official UK retail partner for the RENAISSANCE WORLD TOUR.

Through these ongoing partnerships, FLANNELS has become a platform for vibrant exchanges of ideas, and a playground for new creative collaboration. The retailer continues to double-down on the business’ commitment to youth culture – not only inspiring the next generation of rule-breakers, but welcoming them into the business to shape its next chapter. DGVIB3 is the latest project demonstrating how luxury brands look to FLANNELS to reach a younger, more culturally-engaged consumer.

Beckie Stanion, CMO at FLANNELS, comments: “We are delighted to introduce DGVIB3, Dolce & Gabbana’s homage to the city’s youthful energy, to FLANNELS X. It feels like the perfect alignment for us. This collection is a testament to the ever-evolving fashion landscape and the influence of the city on contemporary style.”