FAHO ‘23 CAMPAIGN FEATURES LFC PLAYERS DARWIN NUNEZ, MISSY BO KEARNS & TAYLOR HINDS ALONGSIDE LFC FANS: ARTIST STERLING ROSE KELLY, SINGER SONGWRITER PIXEY & ARTIST DREDZ
Converse and Liverpool FC continue their partnership for the second collaborative limited-edition product capsule collection, launching later this month. This capsule collection fuses inspiration from the rich history of iconic Liverpool FC imagery with the diversity and creativity which reflects a new generation of global football fans.
The Fall Holiday 23 Converse x Liverpool FC collection takes inspiration from the Club’s colours, architecture and typeface. Key pieces include a limited edition unisex premium puffer jacket, Converse x LFC Chuck 70 high-top sneakers incorporating colour-blocking and gradient style inspired by LFC’s iconic away colours, a Converse x LFC cotton jersey Crew, including illustrated LFC inspired graphics and the Converse x LFC Star Player 76. The second collection in the Converse x Liverpool FC partnership celebrates the club’s history and champions its future whilst paying homage to the supporters and anthems of Anfield.
This second collaboration will also see the corresponding campaign ‘Creating From The Ground Up’ shift from inspiration to action as Converse provided a platform for featured Liverpool FC fans to create with Converse in the production of the campaign.
“Building on the success of the Converse x Liverpool FC partnership, we couldn’t be prouder to launch the FH23 collection and campaign, which celebrates the rich history of Liverpool FC, whilst bringing to the forefront the creativity of LFC fandom.” Says Steven Bramble, VP/GM Converse Western Europe. “To feature LFC fan’s creative work in the campaign is the natural evolution of Creating From The Ground Up and really does enable, celebrate and support creativity in all its forms.”
Mike Cox, Senior Vice President Merchandising at Liverpool FC, added, “We’re excited to launch this second collection alongside Converse. Working in collaboration with the brand has given us something new and exciting to offer our supporters. It also celebrates our diverse fan base and champions their creativity.”
The campaign, launching on 18thOctober ‘23 features a cast of Liverpool FC fans who are lifelong supporters and creatives in their own right: multi-discipline creative Dredz, singer songwriter Pixey and artist Sterling Rose Kelly alongside members of the senior mens and womens Liverpool FC squads Darwin Nunez, Missy Bo Kearns & Taylor Hinds.
Sterling, Pixey & Dredz have all played a creative role in the direction of the campaign alongside key members of Converse social and community impact partner Homotopia, a Liverpool-based organization serving LGBTQIA+ socially engaged artists and creatives. Converse have invested in Homotopia’s Young Homotopia Creative Skills programme throughout 2023. Homotopia artists and Liverpool LFC fans who have worked on the creative of this campaign are Olivia Graham, Margie Houlston, Jess Scott, Sian Bennett, Kolade and DJ Lauren Lo Sung.
This creative process is emblematic of the Converse x Liverpool FC partnership, which sets out to celebrate creativity and diversity within the game and connect those supporters who are aiming to build a more inclusive, more creative, and more diverse football community.
The Fall Holiday 23 Converse x Liverpool FC collection will be available on 24th October 2023 from converse.com and select retailers
