FEATURING KIM CATTRALL, HARI NEF, LANA CONDOR, COCO JONES AND NELLY FURTADO
SKIMS has announced the launch of its latest campaign featuring Kim Cattrall, Hari Nef, Lana Condor, Coco Jones and Nelly Furtado. The talented and diverse group of women, each forces in their respective industries, star in the Best of SKIMS campaign, wearing pieces from the brand’s best-selling viral collections that they chose and styled themselves.
SKIMS continues to strategically tap into pop-culture and engage a range of talent that reflects the diverse community of SKIMS. The campaign features renowned women across entertainment: Award winning actress Kim Cattrall, best known for starring in Sex in the City; actress and model Hari Nef, known for her breakthrough role as Gittel in the Amazon original series Transparent and her recent role in Greta Gerwig’s Barbie; actress Lana Condor, who gained international recognition for portraying Lara Jean Covey in the romantic comedy To All the Boys film series; singer and actress Coco Jones, one of the most exciting new R&B artists in the industry and known for her starring role in Peacock’s Bel-Air; and singer-songwriter Nelly Furtado, a Grammy Award-winning artist who has sold over 45 million records worldwide. Despite the women’s various ages, backgrounds, careers, and successes, they all represent empowerment and individual confidence, exemplifying the ethos of SKIMS.
Because this campaign celebrates SKIMS’ most loved and best-selling styles, each woman was asked to pick their favourite looks from the brand that made them feel their most confident. Each woman is shot in their chosen looks, with their favourites being featured in the video. The assortment, available now, features the Seamless Sculpt Bodysuit, Soft Lounge Long Slip Dress, Cotton Collection, and Fits Everybody Collection.
“It was so freeing to be able to pick my favourite SKIMS looks for the campaign, and the piece I loved the most was the Sculpting Mid Thigh Bodysuit,” said Kim Cattrall. “It’s a phenomenal fit, and it makes me feel confident whenever I wear it.”
“Styling all of my SKIMS looks was so fun, and my favourite piece was the SKIMS Sculpting Mid Thigh Bodysuit,” said Nelly Furtado. “The fabric is amazing and feels so good and secure on my body. It makes me feel excited about getting dressed, and I love working it into my wardrobe for both work and play.“
“When I get dressed I’m always thinking about what I have to do that day and what I’ll feel most comfortable in,” said Coco Jones. “So while picking my looks for the campaign, I fell in love with SKIMS’ Fits Everybody collection. It’s so comfortable and stretchy; I would wear these pieces everyday, no matter what my schedule is.”
“I’ve always been a fan of SKIMS, so choosing my looks was easy. My favourite collection by far is SKIMS Cotton,” said Lana Condor. “It feels like it was made just for me, and the look I felt most comfortable in was the Cotton tank and underwear.”
“All the SKIMS looks I styled were so comfortable and effortless,” said Hari Nef. “The piece I gravitated towards the most was the Cotton Plunge Bralette, because of the flattering silhouette and soft fabric. I’m beyond obsessed.”
Shot and directed by renowned artist and photographer, Vanessa Beecroft, with whom the brand has a longstanding creative relationship, the new campaign will debut across digital and social platforms.
The Best of SKIMS Campaign featuring Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado launches on Monday, October 2nd on Skims.com and across SKIMS social platforms.