[STYLE] JAMESON AND PERCIVAL TEAM UP TO CREATE ICONIC FIVE-PIECE CAPSULE COLLECTION ROOTED IN FOOTBALL CULTURE

In the most exciting news since the end of the international break, Jameson Irish Whiskey and East-London born menswear brand Percival have launched a new, limited-edition capsule collection, giving football fans fresh fits to enjoy both on and off the pitch.

The unique five-piece collection is made up of three retro jacquard football shirts and two embroidered t-shirts, all set to be the envy of friends down at the pub or at the game. 

Inspired by the glory days of vintage kits and classic youthful athleisure wear, Percival’s understated style, partnered with Jameson’s affinity to the casual football fan, have been encapsulated in all pieces:

• The iconic Jameson Green football shirt is for your home fans, the masses that cheer on their local heroes with friends, family, dogs… whoever. 
• The black and white away shirt is for those following their side over land and an (often) metaphorical sea. The die-hards committed to an existence filled with jubilance, disappointment and a lot of coach journeys. The striking design is an embodiment of the iconic Jameson Black Barrel bottle. 
• The Percival Pink shirt completes the jersey collection, giving football fans a striking ‘Third’ kit – you know, the one they never actually wear. 
• All three of the football shirts will adorn a newly designed Jameson x Percival crescent. 

The two oversized t-shirts have been expertly embroidered in Percival’s signature style, with the legendary Jameson Original bottle adorning the white tee and the fiery Jameson Black Barrel bottle on the black tee. Both alternative options for casual footy fans who want to take a more relaxed approach to their attire on game day.

The Jameson x Percival collection drops Thursday 21st September and will be available to shop via Percival’s official online store. Each football shirt will retail at £59, whilst the casual oversized tees are available for purchase at £55. 

Both brands will be celebrating the launch alongside other game-changing fashion and sports brands in a 5-a-side football tournament at Powerleague Battersea, with all three of the football shirts  from the collection being worn by different teams. 

The Jameson x Percival collection follows the success of the Irish Whiskey brands’ collab with legendary workwear label Dickies, further demonstrating its relevance in the streetwear scene.

Josh McCarthy, Jameson UK Brand Director says: “This collaboration really is the perfect match, with both brands having a passion for football and both a cherished place at the heart of British culture. At Jameson we’re committed to camaraderie and that togetherness is never more present than it is in football; both on and off the pitch. Now thanks to Percival, outfitters to football fans across the land, we have a stylish collection you can rock on the turf or down the pub.”

Chris Gove, Founder and Creative Director at Percival says: “When working with Jameson, we really wanted to create a collection that was wearable both on and off the pitch. Each piece in the collection truly champions the spirit of football fashion, which is dominating the streetwear scene at the moment.”

Take a closer look at the Jameson x Percival lookbook above. This fun-filled content was shot at Leyton Orient FC, an English Football League (EFL) club. Jameson signed a four-season deal with the EFL in July this year, highlighting its commitment to football across the body’s three divisions until the end of the 2026/27 season. 

For latest news and information: 

Instagram – @percival_menswear

Facebook – @percivalclothing

Twitter – @_Percival