‘Football and fashion for the people, by the people’

It’s time to put away your vintage Brazil and Inter Milan shirts as Admiral Sports unveils the kit of the year in Walthamstow FC’s 23/24 Home & Away kit, in collaboration with The William Morris Gallery. Taking references from the legendary face of the Arts & Crafts movement, Admiral and Walthamstow have rejuvenated the patterns to form a kit as unique as Jay-Jay Okocha’s ball skills.

Decked out in Morris’ 1892 Yare textile pattern, the repeating motif has been altered for the home strip to match Walthamstow’s club colours, with the away kit and warm up tracksuit bearing the true colours of the original. Walthamstow FC’s proximity to the William Morris Gallery ensured that the club’s tradition in working with local partners could continue, whilst elevating the kits into art pieces in themselves.

The campaign also acts as a love letter to the area. Shot in Walthamstow and featuring a cast of local models in favourite local haunts, the imagery is captured as a true celebration of the area, all caught on film by a photographer from Walthamstow (of course). Shirt partners include local brewery and long time club affiliate Exale as well as charitable initiatives Wood Street Walls and No Space for Hate.

To further mark their commitment to their community and develop the next chapter of the football club, Walthamstow FC and Wood Street Walls have allocated a percentage of the proceeds from the collection that will be used to establish a new women’s team for the borough.

The Admiral Sports x Walthamstow FC x William Morris Gallery launches on the Pro Direct website on the 31st July, as well as in William Morris Gallery shops and on their website.

See you at Wadham Lodge next season. Buy here.