Hot Futures are delighted to announce the launch of their new home for Summer 2023, from 14th May 2023 in Dray Walk, Brick Lane…
The Brick Lane area is close to the heart and soul of the Hot Futures brand; having launched their first collection on this street in May 2019, from their flagship store at 178C.
This moment kicked off a memorable next few years which has seen the Hot Futures brand become a fast growing new-gen brand in the independent eyewear space. Thus making Dray Walk the perfect spot to showcase their ever growing and evolving collection of handmade eyewear built for the future, this summer.
The new pop-up store space will house the Hot Futures core eyewear collection and be the platform for 4 new product launches throughout Summer 2023. New eyewear releases, High Roller, Jet, Baby Racer and Euphoria, will give the store new energy with bespoke campaigns and store fits to elevate and celebrate what will prove to be a restless, boundless and high-spirited London summer.
Hot Futures also look forward to teaming up with some special guests at their Summer House, through collaborations, workshops and other in-store activations.
Open daily, 11AM – 7PM | Hot Futures, Unit 7, Dray Walk, Brick Lane, London, E1 6QL