G-SHOCK reveals its latest brand campaign Built Different. Focussing on the people that wear the product and their Built Different Story…

The Philosophy

G-SHOCK was/is built to be different.

To stand for something, and to stand out against everything.

To be front and centre, relentless, bold, ambitious.

We knew the game, but we broke the rules.

Built for hype. Built for hustle.

Built for style. Built for life.

This creative campaign will live across G-SHOCK’s social media channels with imagery and film rolling out from the 15th.

G-SHOCK is the brand that helps you feel like you are a part of something bigger – from the heritage of the brand, to the cultural touch points they immerse themselves in, to the community they build – but always rooted in the experimental expression of
uniqueness as individuals.


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