Inclusive streetwear brand TOMME and East London Basketball Team the LONDON LIONS have teamed up for an iconic East London map-adorned Basketball bag. Launched this past weekend at the London Lions game half-time show by STEFFLON DON. ‘The World We Create’ campaign takes high fashion styling to the streets, seeing Lions players (Ty Battle & Kiki Herbert Harrington) styled with the Tomme bag in everyday scenes across London. The collaboration brings the court to the street, whilst simultaneously championing the notion of women becoming big players across sports & streetwear.
TOMME mastermind Kelly Gunner has been transforming items deep-rooted in male-dominated sports into individual, unisex pieces for a minute now. Inspired by the intersection between female and male sport and contemporary streetwear aesthetic, TOMME flips popular designs by the world’s biggest brands into one-off collectable and covetable items, as well as curating their own original designs.
‘’London and Basketball have had major creative influences on me throughout my life. They are intense and alive. I want to make people feel strong and confident when they wear a TOMME piece, so when creating these bags I drew from the grittiness and determination that I get from the LIONS and LONDON itself.’’ – Kelly Gunner, fashion designer and TOMME founder
RRP: £200 (Super Limited)