Legendary urban wear godfather KARL KANI has gone back to his old stomping ground for FW22. Shot entirely on the streets he grew up in, the campaign aims to pay tribute to the past, knowledge the present and look to the future through iconic spots in NYC.
The world is yours – blending classic styles with modern colourways and playful fabrics, the capsule weaves past, present and future with the threads of Karl’s experience. Paying homage to the streets of New York and Karl’s success story, the collection inspires you to live up to yourself, share the journey and spread love – that’s the Brooklyn way.
Karl and his brand have been at the forefront of Hip-Hop fashion since ’92, with his revolution of inventing the baggy jean and dressing stars like 2-Pac, Nas, Method Man, Biggie, Dre, Aaliyah & Puff Daddy, to inspiring Eminem lyrics.
Now known as the God Father of Urban Wear, Karl Kani is renowned as a visionary of many firsts, as the first urban fashion company to employ an all-black sales force, the first to develop the baggy jean concept, and the first designer to host a fashion show at the White House during President Bill Clinton’s term. His garms are now spotted now on the likes of Migos, Rihanna & Ariana Grande.