Their first event together saw the duo launch an event in Ibiza to promote House and Electronic Music.
Kick Game has dominated the social space recently, being synonymous with UK rap culture. The partnership saw them marry up with Strawberries and Creem, a UK leading festival with headliner Lil Wayne set to play in June. The first official event of the partnership allowed Kick Game to extend their hands to the house / electronic scene, a new demographic which Strawberries has been associated with in the past. The partnership saw huge influencers and iconic DJ’s play in an idyllic villa in Ibiza (the home of electronic music). The godfather of house, Fat Tony, saw the event through with over 50 VIP guests coming totalling a reach of over 1 million, highlighting the exclusivity of the event. The partnership is just the start, as Kick Game look to take ownership of a new demographic and open new doors in the European space.
Ibiza extends itself to the European market as well, with Kick Game starting their European domination. New commercial stores soon to open in Europe will expand the brand so as not to solely dominate the online space. Sneaker fans won’t have to wait long to go instore to make their purchase. Having a huge dominant market in Europe as well as their online sneaker shopping platform, there will be a great influx of sneakerheads queueing up at their stores. Fans will avidly be watching and waiting for their favourite celebrity or artist to appear on shopping for sneakers, while having more access to stores will also allow the production team to film European artists in each city, which will be something to look out for.
Kick Game has become synonymous with streetwear culture and is renowned for producing leading content across its YouTube and social channels. Recent films featuring leading artists Central Cee, Arrdee, M1ST and Fredo have been watched millions of times over. Streetwear is gaining momentum across the globe and Kick Game is eager to increase visibility and accessibility of high-end, rare sneakers on the UK high street and into Europe and further abroad.