After its first year in the market, Beats Studio Buds is the fastest-selling Beats product to date, globally. Today, Beats announces these powerful true wireless earbuds are available in three new colours: Sunset Pink, Ocean Blue and Moon Gray.
To accompany the launch, Beats presents Choose Your Player, its new campaign meant to celebrate and inspire self-expression through colour and fashion. The :30 spot plays off the iconic, retro video game experience, highlighting each of the colours in three familiar game-inspired worlds with appearances by avatars of model and actress Kaia Gerber and Olympic gold medalist Eileen Gu.
Additional to the video, Beats tapped Karl Templer to style Kaia Gerber for three different looks to match the three new Beats Studio Buds colors. Shot by Craig McDean, these images were meant to bring out different aspects of Kaia’s personality.
Already packed with features to enhance the listening experience for both iOS and Android users, Beats also announces the addition of “Locate My Beats” and Product Widgets to its Beats App for Android. Similar to the convenient features already available to iOS users, Android customers will also now be able to locate their earbuds, access battery life info, and control listening modes directly from their device. These updates apply to all Beats products compatible with the Beats App, including Studio Buds.