The collection throws itself back to the brands’ original 00’s flavour, with a modern-day use of activewear influences and styling. The first instalment of MONEY’s AW21 roots back to West London, a primitive area for the brands’ boom in the early 2000’s as represented in nostalgic films like ‘Kidulthood & Adulthood’, which both highlighted West London’s Latimer Road, Ladbroke Grove & Golborne Road areas. The editorial features London-based talented creatives Dylan Cheung (Producer & Youtuber), Tyrus Kane (Artist) & Haruna Jabek (Model & Visual Creator), sporting the MONEY brands’ latest arrivals for the colder months.

MONEY has integral historical roots, championing underground talent from its early beginnings, whilst flexed by some of rap music’s biggest names. Reigniting its association with the culture, MONEY offers a seasonally appropriate wardrobe to match.

Down Puffer jackets with a luxury velour lining finished with embroidered brand details throughout are offered as ultimate winter statement pieces. The staple MONEY trademark embraces the chest and sleeves of heroic outerwear pieces, and amongst the new capsule, sportswear favoured graphics across winter-warm tracksuit sets in a variety of autumnal grey, and stealth black colourways.

As we dawn on the Christmas pursuit, MONEY is making a serious come-back and is yet to reveal further enriched collections from the brands’ long-lasting influence in streetwear and music cultures. Browse the seasonal arrivals online now at www.moneyclothing.com

Stay connected with all the latest style, music and features by following our social media, @vipermagazine and get acquainted with MONEY’s return to the underground by tapping into @moneyclothing

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