Congratulations are in order for the Doggfather, Snoop Dogg, as he joins Def Jam as Executive Creative and Strategic Consultant…

Def Jam announced this week that Calvin Cordozar Broadus Jr., professionally known as Snoop Dogg, global superstar, entrepreneur, and cultural icon, is joining the label as Executive Creative and Strategic Consultant, a new role that will allow him to strategically work across the label’s executive team and artist roster.

With an immediate focus on A&R and creative development, Snoop Dogg is joining Def Jam as a senior strategic advisor, based in Los Angeles and reporting to Universal Music Group Chairman & CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.