To celebrate its 50th Anniversary, Kickers is proud to unveil the Kickers:
Class of ’50, a class that spotlights a range of creatives from DJs to designer; art curators to editors – all of whom will help shape their respective industries over the next 50 years. Championing the Kickers brands classroom heritage, the campaign, shot on film by spearheading photographer Rosie Matheson who interprets each member of the Class shot in a classic school portrait aesthetic.


The self-styled portraits illustrate the personalities of the ‘pupil’ in a raw and authentic aesthetic, with the full Class of ’50 comprising of a diverse range of skills and talent, highlighting the true force of the UK creative industries.

Featuring the likes of Ollie Olanipekun of Future Impose, both Milo Harley and Ned Membery of Soho’s infamous Dukes Cupboard, production manager Mike Key, and multidisciplinary artist and creative Manu Pillai, the Class Of ’50 line-up also includes the full team behind the lens, from makeup artist Lauren Webster, to even the shooter Rosie Matheson herself. The Class is a true celebration of home-grown talent and features some of the most exciting faces in the creative industries at the moment.

Kickers also worked closely with each creative to gain their feedback on their education experience, and how their talent and skill has grown and developed since their school days. From dancers to DJs, designers to curators, the Kickers Class Of ’50 challenges the traditional notion of success in ‘core subjects’, and in light of recent headlines around ‘retraining’, sends a message that individuality, originality and creativity is more important than ever.

The Kickers: Class Of ’50 campaign launch coincides with the unveiling of the exclusive Kickers 50th Anniversary Pack, made up of three limited edition styles that will be launching on 9th November 2020 at www.kickers.co.uk and www.kickers.com

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