MARC JACQUES BURTON COLLABORATES WITH CIROC-ULTRA PREMIUM VODKA FOR A SELFRIDGES EXCLUSIVE POP-UP

CÎROC Ultra-Premium Vodka and British fashion house MJB, founded by Marc Jacques Burton, have recently teamed up to release a limited-edition CÎROC Summer Watermelon bottle and capsule collection. The campaign features global star and musician Wizkid and Essie Gang’s J Rick. The latest collection is donned in a drippy fashion by arguably Nigeria’s stylist artist Wizkid and offers a rockstar edge when flexed by the ‘No Retreat, No Surrender’ artist J Rick.

Following its hugely successful online launch and release of the campaign the collaboration of the summer will now be exclusively available at luxury department store Selfridges. CÎROC Vodka and MJB will have a pop up with installation in the menswear department of Selfridges’ Oxford Street store from the 3rd to the 18th August.

Exclusive to Selfridges, MJB has hand-crafted a limited run of the jackets, jeans and t-shirts just for Selfridges. They reflect the bottle and combine the MJB and Ciroc logos. The collaboration bottle will be available at the pop-up installation, alongside the capsule collection at Selfridges. The CÎROC Summer Watermelon bottle is wrapped in MJB’s ombre and neon cracked design, inspired by an epic summer sunset. MJB is famous for integrating innovative artistic processes into its designs. To create the design of the bottle, creative director Marc Jacques Burton took inspiration from his hand-sprayed SS20 collection, shown at Paris fashion week.

Customers will be gifted a CÎROC x MJB trucker cap with the collaboration design, alongside the purchase of the bottle, while stock lasts. Stay Connected with Marc Jacques Burton & Viper Magazine on social media now. @marcjacquesburton @vipermagazine @viperstyle

Words by James Loach