The concept store that has reigned supreme over Birmingham since 2015, founded via the bond in creativity that has resulted in Bene Culture’s successful in-house label serving up vibes and likeminded brands, magazines from Digbeth to the nation. Broadening the lens on multiple sub-cultures thereby sculpting their own, the store offers more than your average retail destination. Already surpassing expectations through the looks of previous capsule drops, the latest ‘Somewhere’ release gives deeper meanings to fashion.

In collaboration with “Iphone Artist” @bloody.ncv, the topic for the collection is based on how our brand provides a home to diverse groups of people and allows them to gain more understanding of themselves within a safe and inclusive space. “Since we launched the brand in 2015 we helped 50+ creatives hold their first exhibitions and promote their first products” – Bene Culture

Lookbook by Ewan Waddell

The lookbook references a fusion of early PlayStation aesthetics with Spy Kids 3D nostalgia. As the visual narrative takes the models through lo-fi, futurist environments, the collection’s motif of inner-exploration is enhanced.

Take a look at the full range of the new goods online and in-store Bene Culture now, and stay connected with all things Bene & VIPER Style by following our social channels @vipermagazine @viperstyle