LAPP THE BRAND RELAUNCHES SPORTS-LUXE WITH AI #LAPPAMBASSADORs
Leomie Anderson needs no introduction, the supermodel has been active in the fashion industry for years, using her voice to speak about diversity in the fashion world. She’s the face of Fenty Beauty and Pat McGrath‘s make-up lines, brands founded by fellow women of colour, creating incredibly diverse make-up.
In 2017 Leomie launched LAPP The Brand, a clothing line representing the 21st Century Girl that cares, promoting an outspoken stance on the issues women and young girls face in today’s society.
June saw LAPP relaunch, with a new range and website, and this weekend they announced their first official #LAPPAMBASSADORs, AI/digital influencers and models, Fatima and Kelly, who challenge the status quo of diversity and body image in the industry. The influencers will showcase the newest product but will also help women stay healthy and fit through workout videos on their socials.
More than a clothing line, LAPP – which stands for ‘Leomie Anderson the Project the Purpose’ – uses a blogging platform to empower women and boost confidence, positivity and unity through fashion and creating another platform to voice women’s issues. Providing women with a space to discuss issues like relationships, sex, and mental health, LAPP speaks in the language of today’s generation.